Top AI Tools for Event Marketers

Portrait of Viktoriia Didur, founder of ViMaxus agency.

08.05.2025 8 min read

Event marketers are increasingly leveraging artificial intelligence to work smarter and deliver more engaging experiences. AI can automate tedious tasks, personalize outreach, and provide data-driven insights – all of which save time and boost attendee engagement. Below is a curated list of top AI-powered tools widely used in event marketing across conferences, webinars, trade shows, festivals, and more. These tools cover attendee engagement, content creation, lead generation, email marketing, analytics, and automation – helping teams cut costs, increase efficiency, and improve attendee experiences.

Overview of AI in Event Marketing

AI has become a game-changer in event marketing by automating campaign workflows and enabling personalization at scale. For example, AI chatbots and virtual assistants handle routine inquiries and FAQs, freeing up staff time while keeping attendees engaged. Generative AI tools help marketers quickly craft emails, social posts, and even video content optimized for their audience. Predictive analytics algorithms analyze attendee data to forecast trends and optimize outreach, leading to higher registrations and attendance. In short, AI-powered tools help event marketers spend less time on manual tasks and more on strategic, creative work – resulting in cost savings, greater efficiency, and more impactful campaigns.

Top AI Tools for Event Marketing

Tool	Primary Use Cases	Key AI Features	Pricing Level	Website / Source
Cvent (AI-Enhanced Event Platform)	End-to-end event marketing and management; email campaigns; attendee personalization	Generative AI Writing Assistant helps create event emails, web copy, RFPs, and more in seconds[7] (saving hours on content creation). Machine-learning Recommendations suggest sessions and networking matches for attendees based on their interests[8], boosting engagement.	Enterprise-level (custom pricing for organizations)	Cvent[7][8]
vFairs (Virtual/Hybrid Event Platform)	Event promotion and content marketing in an all-in-one platform; virtual event management	AI Writing Assistant auto-generates marketing content (emails, press releases, social posts) aligned with your event’s brand voice[9]. Includes AI email campaign tools (with ChatGPT integration) to personalize subject lines and messaging for each stage of the event[10]. Also offers an AI reporting chatbot that analyzes attendee data in real time to provide insights on engagement and ROI[11].	Mid-range to Enterprise (tiered annual plans)	vFairs[9][10]
Bizzabo (Event Experience OS)	Attendee engagement and networking at in-person and hybrid events; event app with AI matchmaking	AI-powered matchmaking engine analyzes dozens of attendee data points (interests, profile, behavior) to recommend relevant connections and meetings[12]. Integrated scheduling and meeting tools make networking seamless, driving higher engagement and ROI for sponsors and attendees[13].	Enterprise-level (custom pricing for large events)	Bizzabo[12][13]
HubSpot (Marketing Automation)	Event marketing automation, lead nurturing, and CRM integration; tracking event campaign performance	AI Content Assistant generates copy for landing pages, emails, and ads based on your prompts, speeding up campaign creation[14]. Includes AI assistants to brainstorm blog ideas, refine text, and create social posts[15]. HubSpot’s AI also provides predictive analytics (AI Insights) for lead scoring and forecasting to optimize targeting[16][17].	Mid-range to Enterprise (Free CRM; paid Marketing Hub plans)	HubSpot[15][17]
Mailchimp (Email Marketing Platform)	Email marketing for event invitations, reminders, and follow-ups; audience segmentation	AI-driven campaign optimization suggests best-performing subject lines and send times to improve open rates. Mailchimp’s AI features enable personalized email content and product recommendations, helping tailor messages to each recipient for better engagement[18]. Automation tools use AI to trigger emails based on user behavior, saving time and improving response rates.	Free (basic plan) & Mid-range (paid plans for higher contacts)	Mailchimp[18]
Drift (Conversational AI Chatbot)	Attendee engagement on event websites; lead generation and qualification via chat	AI chatbots engage visitors in real time, answering questions and providing information 24/7[19]. Drift’s bots also perform lead qualification – they ask qualifying questions, automatically score leads, and can even book meetings or demos with sales teams[19][20]. This automation ensures prompt responses to attendees and routes high-value leads to sales, improving conversion rates.	Enterprise-level (custom pricing for businesses)	Drift[19][20]
OpenAI ChatGPT	Versatile content creation tool; writing event copy, brainstorming ideas, chatbot integration for attendee Q&A	Natural Language Generation: ChatGPT uses advanced NLP to produce human-like text on any topic[21]. Event marketers use it to draft promotional copy, social media posts, survey questions, and even scripts for emcees or videos. It can also power event chatbots for attendee Q&A, providing instant, context-aware answers. Note: ChatGPT’s free version is widely used for basic tasks, while paid versions offer faster responses and advanced capabilities.	Free (basic model); Mid-range ($20/month for ChatGPT Plus); Enterprise plans available	OpenAI ChatGPT[21]
Jasper AI	Copywriting and content generation for event marketing materials (blogs, emails, ads)	AI-powered text generation creates high-quality marketing copy that mimics human tone and style[22]. Jasper excels at producing event descriptions, speaker bios, ad copy, and social captions quickly. It also offers templates and optimization tools – e.g. it can suggest improvements to headlines or email text to increase engagement[23]. This helps event marketers scale content production while maintaining consistent quality.	Mid-range (subscription-based plans)	Jasper AI[22][23]
Canva (with AI “Magic Studio”)	Designing event graphics, social media images, banners, and presentations with ease	AI Design Features: Canva’s built-in AI tools can generate design elements and layouts for you. For example, Magic Write generates written copy for social posts or invitations based on prompts, and AI image generation creates unique visuals from text descriptions[24]. Canva also uses AI for design suggestions (choosing optimal colors/fonts) and one-click resizing of graphics for different platforms[25][26]. These features save time and ensure your event creatives are polished and on-brand.	Free (basic features); Mid-range (Pro subscription); Enterprise plans for large teams	Canva[24][27]
Synthesia	Video content creation for event marketing and training (without filming)	Text-to-video AI: Synthesia converts written scripts into professional videos by generating realistic AI avatars and voiceovers[28]. It supports 130+ languages and offers templates, making it easy to create promo videos, speaker introductions, or personalized attendee welcome messages. This significantly cuts cost and production time compared to traditional filming[29]. Event teams use it to produce engaging video content at scale (e.g. multilingual event promos) with minimal resources.	Free trial (limited features); Mid-range subscription; Enterprise custom pricing	Synthesia[28][30]
AdCreative.ai	Digital advertising for events – automated creation and optimization of ad banners and graphics	AI-Generated Ad Creatives: This platform uses machine learning to produce multiple ad design variations tailored to your campaign goals[31]. It can quickly output dozens of banner ads or social media ads, each optimized for conversion, and even suggest copy/taglines. Automated A/B testing is built-in – the AI analyzes engagement metrics and identifies top-performing ad creatives to scale up[32][33]. This helps event marketers improve ad performance and allocate budget more efficiently, without manual design work.	Mid-range (monthly subscription tiers)	AdCreative.ai[34][31]
Zenus	In-person event analytics and attendee experience measurement	AI Facial Analysis: Zenus uses ethical AI via camera feeds at events to gauge attendee demographics, foot traffic, dwell time, and even overall sentiment (e.g. happiness) in various zones[35][36]. Importantly, it does this without capturing personal identity data. Event organizers get real-time insights – “happy maps,” crowd engagement levels, traffic flow – that surveys alone might miss[35][37]. These analytics help optimize layouts, adjust live programming, and demonstrate attendee engagement to stakeholders.	Enterprise-level (custom solutions for events)	Zenus[35][37]

The information above is compiled from industry blogs, product pages, and trusted reviews of each tool. AI is continually evolving, so it’s wise to check each tool’s website for the latest features and pricing. By incorporating these AI tools, event marketers are seeing significant time savings, reduced marketing costs, and increased attendee engagement – ultimately delivering more successful and impactful events.

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Top AI Tools for Event Marketers

Overview of AI in Event Marketing

Top AI Tools for Event Marketing

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